Catalina

Appropriate New Starts

A vital audience and key revenue driver for any pharmacy are clinically-appropriate new starts.

Catalina Health Resource generates appropriate new starts with the most relevant and personalized communications vehicle available to pharmaceutical marketers. As the leader in direct-to-patient (DTP) communications, we assist pharmaceutical marketers in precisely identifying the right target for appropriate new therapy starts based on their prescription drug and over-the-counter (OTC) brand use.

Whether your objective is to provide information to make patients aware of new advances in therapy, adjunct/concomitant medications to their current therapy, or educate about particular disease states, we have a wide range of solutions to drive appropriate new starts.

• PatientLink^®, Catalina's primary solution to build awareness of new Rx options is a highly-relevant print communication delivered to a patient based on prescription history and usage, while maintaining the patient's privacy. Within our network of 18,000 pharmacies, Catalina delivers more than 1.4 billion personalized messages to 132 million patients each year.

  + Learn More About PatientLink^®

• Checkout Rx^® is another solution to drive appropriate new starts, by giving you the opportunity to make a front-of-the-store connection.

  + Learn More About CheckoutRx^®

Compliance and Persistence

Keeping your patient base on therapy is a critical issue for driving revenue and promoting ongoing customer loyalty. Catalina Health Resource has several marketing solutions that enable pharmacies and brands to communicate with patients in a meaningful way. Every time a patient fills a prescription, we encourage them to comply with therapy through a timely, personalized message. Lapsed patients can also be recovered through these persuasive, educational messages. Additionally, Catalina's solutions drive patient life cycle messaging.

We achieve this with our flagship product, PatientLink^®.

Patient messages are based on a number of precise targeting and segmentation options that make them relevant to the recipient. However, patient privacy is never compromised.Learn more about PatientLink^®.

Catalina is excited to introduce a NEW adherence solution, Adherence Rewards^™. Adherence Rewards provides pharmaceutical manufacturers with a new copay assistance distribution channel−the pharmacy Point of Sale (POS).

Disease State Awareness

Informing patients about new pharmaceutical treatment is important to patient health, and Catalina can play a vital role in driving awareness of clinically-appropriate new or additional therapy options. We offer a number of ways to increase awareness and sales.

Catalina's primary solution to increase awareness is PatientLink^®. This highly relevant print communication is precisely delivered to a patient based on prescription history and usage, while maintaining the patient's privacy. Within our network of 18,000 pharmacies, Catalina delivers more than 1.4 billion messages to 132 million patients each year. Learn more about PatientLink^®.

Other solutions that build awareness include Checkout Rx^®, which makes a "front-of-the-store" connection for pharmaceutical marketers by targeting over-the-counter (OTC) and consumer package goods (CPG) products related to their therapy. It's an ideal way to raise disease state awareness and familiarity with available therapy.

Brand Loyalty

Catalina Health Resource offers a wide range of highly relevant and personalized programs to help you drive brand loyalty. Value-added programs, long-term brand relationships, and optimizing CRM programs keeps sales volume up and helps your bottom line.

Catalina's primary solution to drive brand loyalty is PatientLink^®, a print communication precisely delivered to a patient based on their prescription history and usage, while maintaining the patient's privacy. Within our network of 18,000 pharmacies, Catalina delivers more than 1.4 billion messages to 132 million patients each year. Learn more about PatientLink^®.

Other solutions to drive loyalty include:

Adherence Rewards^™ supports current on-line copay assistance programs and/or CRM initiatives by inviting patients to visit your Web site, supporting your media campaign with accurate message delivery to the right patient at the right time.

Generic Business

GenericLink^™ promotes patient compliance and persistence to your generic drug. From encouragement for patients new to therapy, to messages for late or lapsed patients, GenericLink^™ will enable you to build and support this important part of your business.

The GenericLink^™ program includes all major generic drugs dispensed. And it addresses key factors to adherence such as management of side effects, possible perception that the medicine is not working or not needed, patients' need for reminders and the value of the medicine. Not only will GenericLink^™ positively affect generic sales, but compliant patients make more trips to the store and valuable additional purchases.

Patient Condition Management

Catalina Health Resource offers proven turnkey programs that inform, encourage, and enable your patients to better manage their conditions. For patients on therapies that have clinically been shown to cause nutrient depletion, NutrientNews^® informs these patients that appropriate supplements are available in your store.

To support diabetes patients as they manage their day-to-day care, Catalina has a comprehensive program to introduce these patients to the many products available in your store. From messages for testing supplies and equipment, to lotions for promoting healthy skin, to sugar-free mouthwash and cold remedies, Catalina informs your patients that your store is there to make their lives easier.

Regulatory Compliance

Catalina Health Resource is ready to assist your pharmacy with a simple, turnkey solution for the FDA Medication Guide requirement. It's the quick, easy way to enable your staff to dispense Medication Guides to your pharmacy patients - without the hassle of making photocopies or looking for pre-printed pads.

Catalina's solution contains all FDA-mandated Medication Guides. What's more, it includes Medication Guides for generic versions of the brand name products. For example, a patient taking Warfarin will get that generic product's Medication Guide, not the Medication Guide for Coumadin^®, etc.