For Pharmaceutical Brand Marketers
How Do Our Solutions Work?
Appropriate New Starts
Whether you are launching a brand or want to continue driving incremental prescriptions, Catalina Health Resource precisely delivers the most relevant and personalized communication vehicle available to pharmaceutical marketers. Within our network of 18,000 pharmacies, we deliver more than 1.4 billion messages to 132 million patients each year. As the leader in direct-to-patient (DTP) communications, we work with pharmaceutical marketers to identify precisely the right patients for new therapy starts, based on their prescription drug or over-the-counter brand use.
We have a wide range of solutions for alerting patients to advances in therapy, informing them about adjunct/concomitant medications to their current therapy, or educating them about a particular disease state just prior to brand launch.
PatientLink® Catalina's premiere pharmacy solution to build patient awareness of appropriate treatment options is a highly relevant print communication precisely delivered to a patient based on their prescription history and usage, while maintaining the patient's privacy.
+ Learn More About PatientLink®Another ideal way to drive appropriate Rx starts is Checkout Rx®, which makes a "front-of-the-store" connection for pharmaceutical marketers who want to reach consumers purchasing over-the-counter (OTC) and consumer package goods (CPG) products related to their therapeutic areas.
+ Learn More CheckoutRx®
Patient Compliance and Persistence
When patient retention to therapy is your critical business issue, Catalina Health Resource has several solutions. These solutions benefit brands, patients and pharmacies by fostering personalized, meaningful messaging at critical junctures throughout the treatment cycle. Tailored messages manage new start expectations, encourage patient adherence, and educate lapsed users so they refill and continue therapy.
We achieve this therapy life-cycle maintenance with our flagship product, PatientLink®.
PatientLink® will:
- Remind patients to fill a prescription
- Educate and reinforce the value of therapy
Patient messages are based on a number of precise targeting and segmentation options that make them relevant to the recipient, while maintaining patient privacy.
In addition to PatientLink®, Catalina Health Resource offers a number of other solutions that help drive adherence.
In addition to PatientLink®, Catalina Health Resource offers a number of other solutions that help drive adherence. Learn more about PatientLink®.
Adherence Rewards™ supports current on-line copay assistance programs and/or CRM initiatives by inviting patients to visit your Web site, supporting your media campaign with accurate message delivery to the right patient at the right time. Learn more about Adherence Rewards™.
Disease State and Brand Awareness
Learning about breakthroughs in treatment or newly formulated medications can play a vital role in a patient's health. Catalina Health Resource offers a number of ways to create awareness of your brand's benefits in a crowded market or as a new treatment choice.
Our premiere solution for increasing awareness is PatientLink®, a highly relevant print pharmacy communication precisely delivered to patients based on their prescription history and usage, while maintaining their privacy. Our network of 18,000 pharmacies lets us deliver more than 1.4 billion personalized messages to 132 million patients each year. Learn more about PatientLink®.
Other solutions that build awareness include Checkout Rx®, which makes a "front-of-the-store" connection for pharmaceutical marketers, who want to reach consumers purchasing over-the-counter (OTC) and consumer package goods (CPG) products related to their therapy. It's an ideal way to raise disease state awareness and familiarity with your brand.
CRM Enrollment and Brand Loyalty
Catalina Health Resource builds brand loyalty through a wide range of highly relevant and personalized programs, one patient at a time. Whether you are interested in value-added programs and solutions, long-term brand relationships, or optimizing your CRM programs, Catalina has product solutions that work.
Our biggest driver of brand loyalty is PatientLink®, a highly relevant pharmacy communication specifically delivered to patients based on their prescription history and usage, while maintaining their privacy. Our network of 18,000 pharmacies allows us to deliver more than 1.4 billion personalized messages to 132 million patients each year. Learn more about PatientLink®.
Other tools solutions to drive loyalty include:
Adherence Rewards™supports current on-line copay assistance programs and/or CRM initiatives by inviting patients to visit your Web site and supporting your media campaign with accurate message delivery to the right patient at the right time. Learn more about Adherence Rewards™.