For Health, Wellness, and Beauty Brands

New Users and Brand Awareness

What does a newly diagnosed diabetes patient have in common with a newly diagnosed GERD patient? Their new diagnosis is the right time for a new way of thinking—not just about Rx medication, but a whole host of brands that can enhance their lives and treatment. That's why Catalina Health Resource offers you-as marketers of health, wellness and-/-or beauty products - a uniquely relevant marketing resource at a unique moment in a consumer's life.

As the leader in direct-to-patient (DTP), and point-of-care (POC) pharmacy communications, we tap into a network of 18,000 pharmacies to locate new starts or consumers with chronic diseases whose lives can benefit from your products. Imagine messaging directly to diabetes patients about your sugar-free foods. Or arthritis patients about your line of ergonomic products. Or dermatitis patients about your hypo-allergenic creams or lotions.

Consider the following therapeutic areas that may dovetail with your brands:
  1. Diabetes
  2. Hypertension
  3. Allergies/asthma
  4. GERD
  5. Overactive bladder
  6. Arthritis

PatientLink® is our premiere solution to access this active healthcare segment on an unmatched scale: we deliver more than 1.4 billion personalized messages to 132 million patients, each year. PatientLink® is a pharmacy solution that lets you personally educate and influence highly-relevant consumers with your message. Learn more about PatientLink®

RxConx® is a patient communication tool for the Health and Wellness marketer to support disease education by presenting additional treatment and add-on therapy options.

Learn more about our products for the OTC and CPG Marketer

Disease Education

Learning about disease management and how to cope with symptoms can play a vital role in a patient's health. For example, hypertension patients need to make lifestyle changes related to food choices, fitness products and monitoring devices. When your over-the-counter (OTC) health and wellness, nutritional, or consumer packaged good (CPG) product is ideally suited to consumers with a particular disease state, Catalina Health Resource offers customized scalable solutions to educate patients about the benefits of your brand, driving both awareness and sales.

PatientLink® is our premiere solution to access this active healthcare segment on an unmatched scale: we deliver more than 1.4 billion personalized messages to 132 million patients, each year. PatientLink® is a pharmacy program that lets you personally educate and influence highly-relevant consumers with your message. Learn more about PatientLink®.

RxConx® is a patient communication tool for the Health and Wellness marketer to support disease education by presenting additional treatment options and add-on therapies.

Brand Uptake & Loyalty

Catalina Health Resource offers the over the counter (OTC) and consumer packaged goods (CPG) marketer a wide range of relevant and personalized marketing programs to drive brand loyalty. Whether you are interested in value-added programs, long-term brand relationships, or optimizing your CRM programs, we can help.

Our primary solution to drive brand loyalty is PatientLink®, a print communication that is precisely delivered to a patient based on their prescription history and usage, while maintaining the patient's privacy. Within our network of 18,000 pharmacies, Catalina delivers more than 1.4 billion messages to 132 million patients each year. Learn more about PatientLink®.

RxConx® is a powerful powerful pharmacy messaging solution that offers influential calls to action such as rebate offers for lapsed users.

Learn more about our products for the OTC and CPG Marketer