RxConx®

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RxConx® is a powerful promotional solution for OTC and CPG product marketers incorporating influential incentives and calls to action.

Based on the prescription filled, RxConx® selects specific patients and delivers a highly relevant health communication. These messages promote brand awareness and drive sales and market share by:

  1. Inviting trial of your product with money-saving offers
  2. Presenting additional treatment options and add-on therapies to enhance condition management
  3. Encouraging compliance and persistence with valuable rebate or treatment assistance programs
  4. Delivering important branding and product awareness messages

How RxConx® Works:

  • Step 1: The patient fills their prescription.
  • Step 2: At point of dispensing, the pharmacist scans the prescription barcode, triggering an RxConx® message to print based on the prescription NDC
  • Step 3: RxConx® messages print via a Catalina Marketing Network® printer located at the point-of-care (POC) in the pharmacy.
  • Step 4:Pharmacy staff delivers the prescription and RxConx® message to the patient or caregiver