Patient Link®
Enter your information below or call us at 1-800-803-9360.
Delivering 1.4 billion messages to 132 million patients each year, PatientLink® is the leading communication vehicle to speak directly with your customers.
Every time your customer gets a prescription filled at one of 18,000 pharmacies in the CHR Retail Pharmacy Network, PatientLink® precisely delivers a highly relevant and personalized message. Our patented pharmacy software takes into account the patient’s prescription history and usage-while maintaining privacy-so that PatientLink® gives your customer just the right message, at just the right time. No other product can be as precisely and efficiently delivered to individual patients on such a massive scale.
PatientLink® helps your brand succeed by:
- Generating Rx starts
- Building brand loyalty
- Encouraging patient compliance and persistence to your therapy
- Managing side effects and perception that medication is not working or not needed
- Fulfilling patients need for Rx (prescription) refill reminders
- Communicating value of medication
- Providing lapsed user recovery
- Increasing disease state and brand awareness
How PatientLink® Works:
PatientLink® is a print communication attached to or inserted in a patient's prescription bag at the pharmacy checkout. Along with prescription instructions and other helpful health information, PatientLink® includes your highly relevant message. PatientLink® can print on the NDC, patient history or both while maintaining patient privacy. This triggering model is called Integrated Adherence:
The Catalina Health Resource Integrated Adherence™ Model:
One unique key to PatientLink®'s success is that your personalized message gets hand-delivered to your customers by their own trusted pharmacist.
Patients read and trust PatientLink®.
Trustworthiness of Medical Information from various sources
On a scale from 1 (not trustworthy at all) to 5 (extremely trustworthy).
- Your physician 4.7
- A pharmacist 4.3
- Information included w/ prescription 4.1
- A nurse at your physician's office 4.0
- Website about a specific brand of medication 3.6
- Website about a specific medical condition from nonprofit/gov. agency 3.6
- Website about medical condition sponsored by pharmacy co. 3.3
- Literature/brochures distributed in aisles of pharmacy 3.2
- Mail sent to your home, sponsored by a pharmacy co. 2.9
- Info sent via-email, sponsored by pharmacy co. 2.9
- Ad in magazine about medication 2.7
- TV ad about medication 2.7
(*Source: Catalina 2007 Readership Study, conducted by G & S Readership, Inc.)