Checkout Rx®

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Checkout Rx® allows pharmaceutical companies to make a front-of-the-store connection and reach customers purchasing specific consumer packaged goods (CPG) or over the counter (OTC) products. This Direct to Consumer (DTC) marketing communication is a great way to:

  1. Raise disease state awareness
  2. Drive compliance and persistence education
  3. Spark interest in a prescription medication
  4. Enroll patients in support or consumer relationship marketing (CRM) programs

How Does CheckoutRx® Work?

  • Step 1: As customers purchase non-prescription healthcare and health and wellness products at the front of the store, the store’s software analyzes purchases based on the product’s Universal Product Code (UPC).
  • Step 2: Information is then communicated to the CHR Checkout Rx® computer system.
  • Step 3: Clinically-appropriate and relevant messages print based on the customer’s purchase.
  • Step 4: Messages are delivered to customers at the register as the purchase is completed.