Adherence Rewards®
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Adherence Rewards™ provides pharmaceutical manufacturers with a new distribution channel for their copay assistance and patient loyalty programs - the pharmacy Point of Sale*. In a 2" by 9" 4-color format printed on a special printer located at the pharmacy cash register, Adherence Rewards™ messages are designed to replicate the look, energy and success of popular coupon and incentive programs distributed by Catalina Marketing™, the leader in shopper-driven marketing solutions.
See how Adherence Rewards™Works.
How can Adherence Rewards™ help you drive sales?
Use Adherence Rewards™ to support your on-line efforts to promote your copay assistance program and/or CRM initiatives.
- Replicate your current copay program offer
- Increase copay program redemption
- Extend reach of your current copay program to many additional patients
- Invite patients to visit your webiste to print a copay assistance coupon
- Strengthen patient-brand relationship by reaching patients purchasing your Rx
- Expand look and energy of your current media campaign into the pharmacy
- Invite patients to visit your website to enroll in a copay assistance/patient loyalty program
- Increase online copay and other patient loyalty program page views and enrollment
How is Adherence Rewards™ different from current copay assistance channels?
- Prints only when your product is dispensed
- Allows you to customize message based on patient’s actual copay amount
- Prints on Catalina Point of Sale printers in the pharmacy
- Trusted pharmacy staff hand delivers message to your patient