How Do Retail Pharmacy Chains Make Use of CHR?
As with our healthcare products and other clients, we group our pharmacy partner services into four primary areas known as the "4 A’s".
Here are a few examples of the "4 A's" that describe the ways CHR pharmacy partners use our services to build their own strong brands and businesses:
Adherence (Compliance & Persistency)
Improve patient compliance with their prescribed medications and therapies
Retain patients by helping to prevent lapses in therapy
Recover patients who have lapsed from therapy
Remind patients when it's time for a refill
Integrated Adherence Programs (helping with patient management from the first Rx through education about value-added programs to the time for product refill) -- a total patient management and communication program that drives patient health and product performance
Awareness
Inform patients of new advances in therapy
Educate patients about a particular disease
Promote patient support programs or advocacy groups
Communicate commitment to a disease state
Educate patients about the benefits of generic medication therapy
Acquisition
Reach undiagnosed patients -- encourage them to seek treatment
Connect with patients to highlight potential alternatives to current therapies, including the availability of a generic medication
Suggest prescription products that might enhance current therapies
Educate patients about non-prescription products that may help with their condition
Encourage new or ongoing pharmacist -- patient or pharmacist -- physician dialogue
Promote the availability of house brands
Affinity
Invite patients to enroll in a patient management program
Deliver offers or incentives
Promote the availability of Medication Therapy Management (MTM) programs or other counseling opportunities
Demonstrate a commitment to disease research or patient advocacy groups