The world's largest personalized health media network™
© 2009 Catalina Health Resource. All rights reserved.
The world's largest personalized health media network™
© 2009 Catalina Health Resource. All rights reserved.
The world's largest personalized health media network™
© 2009 Catalina Health Resource. All rights reserved.
Delivering 1.4 billion messages to 132 million patients each year, PatientLink® is the leading communication vehicle to speak directly with your customers.
Every time your customer gets a prescription filled at one of 18,000 pharmacies in the CHR Retail Pharmacy Network, PatientLink® precisely delivers a highly relevant and personalized message. Our patented pharmacy software takes into account the patient’s prescription history and usage - while maintaining privacy - so that PatientLink® gives your customer just the right message, at just the right time. No other product can be as precisely and efficiently delivered to individual patients on such a massive scale.
PatientLink® helps your brand succeed by:
PatientLink® is a print communication attached to or inserted in a patient’s prescription bag at the pharmacy checkout. Along with prescription instructions and other helpful health information, PatientLink® includes your highly relevant message. One unique key to PatientLink®’s success is that your personalized message gets hand-delivered to your customers by their own trusted pharmacist. PatientLink® can print on the NDC, patient history or both while maintaining patient privacy. This triggering model is called Integrated Adherence:
One unique key to PatientLink® success is that your personalized message gets hand-delivered to your customers by their own trusted pharmacist.
Checkout Rx® allows pharmaceutical companies to make a front-of-the-store connection and reach customers purchasing specific consumer packaged goods (CPG) or over the counter (OTC) products. This Direct to Consumer (DTC) marketing communication is a great way to:
How Does Checkout Rx® Work?
Adherence Rewards™ is a new copay assistance solution that provides pharmaceutical manufacturers with a new copay assistance distribution channel — the pharmacy Point of Sale (POS). (note: only available at select pharmacies).
How can Adherence Rewards™ help you drive sales?
Use Adherence Rewards™ to support your on-line efforts to promote your copay assistance program and/or CRM initiatives.
How is Adherence Rewards™ different from current copay assistance channels?
PharmAware® is a unique, trusted way to reach pharmacists and their staff all across the country within the Catalina network. With PharmAware®, pharmacists can assist patients more effectively by being up to date on the latest advances and treatments.
Unlike other programs, PharmAware® messages are delivered through a printer within the pharmacy.
Pharmacists and their staff depend on PharmAware® as a highly trusted source of information because they know their employer has approved PharmAware® and its content.
What can PharmAware® do for your product?
RxConx® is a powerful promotional solution for OTC and CPG product marketers incorporating influential incentives and calls to action.
Based on the prescription filled, RxConx® selects specific patients and delivers a highly relevant message.
These messages promote brand awareness and drive sales by:
How RxConx® Works:
The world's largest personalized health media network™
© 2009 Catalina Health Resource. All rights reserved.
Whether you are launching a brand or want to continue driving incremental prescriptions, Catalina Health Resource precisely delivers the most relevant and personalized communication vehicle available to pharmaceutical marketers. Within our network of 18,000 pharmacies, we deliver more than 1.4 billion messages to 132 million patients each year. As the leader in direct-to-patient (DTP) communications, we work with pharmaceutical marketers to identify precisely the right patients for new therapy starts, based on their prescription drug or over-the-counter brand use.
We have a wide range of solutions for alerting patients to advances in therapy, informing them about adjunct/concomitant medications to their current therapy, or educating them about a particular disease state just prior to brand launch.
When patient retention to therapy is your critical business issue, Catalina Health Resource has several solutions. These solutions benefit brands, patients and pharmacies by fostering personalized, meaningful messaging at critical junctures throughout the treatment cycle. Tailored messages manage new start expectations, encourage patient adherence, and educate lapsed users so they refill and continue therapy.
We achieve this therapy life-cycle maintenance with our flagship product, PatientLink®.
PatientLink® will:
Patient messages are based on a number of precise targeting and patient segmentation options that make them relevant to the recipient, while maintaining patient privacy.
In addition to PatientLink®, Catalina Health Resource offers a number of other solutions that help drive adherence. Learn more about PatientLink®.
Adherence Rewards® supports current on-line copay assistance programs and/or CRM initiatives by inviting patients to visit your Web site, supporting your media campaign with accurate message delivery to the right patient at the right time. Learn more about Adherence Rewards®.
Learning about breakthroughs in treatment or newly formulated medications can play a vital role in a patient's health. Catalina Health Resource offers a number of ways to create awareness of your brand's benefits in a crowded market or as a new treatment choice.
Our premiere solution for increasing awareness is PatientLink®, a highly relevant print pharmacy communication precisely delivered to patients based on their prescription history and usage, while maintaining their privacy. Our network of 18,000 pharmacies lets us deliver more than 1.4 billion personalized messages to 132 million patients each year. Learn more about PatientLink®.
Other solutions that build awareness include Checkout Rx®, which makes a "front-of-the-store" connection for pharmaceutical marketers, who want to reach consumers purchasing over-the-counter (OTC) and consumer package goods (CPG) products related to their therapy. It's an ideal way to raise disease state awareness and familiarity with your brand.
Catalina Health Resource builds brand loyalty through a wide range of highly relevant and personalized programs, one patient at a time. Whether you are interested in value-added programs and solutions, long-term brand relationships, or optimizing your CRM programs, Catalina has product solutions that work.
Our biggest driver of brand loyalty is PatientLink®, a highly relevant pharmacy communication specifically delivered to patients based on their prescription history and usage, while maintaining their privacy. Our network of 18,000 pharmacies allows us to deliver more than 1.4 billion personalized messages to 132 million patients each year. Learn more about PatientLink®.
Adherence Rewards® supports current on-line copay assistance programs and/or CRM initiatives by inviting patients to visit your Web site and supporting your media campaign with accurate message delivery to the right patient at the right time.
A vital audience and key revenue driver for any pharmacy are clinically-appropriate new starts.
Catalina Health Resource generates appropriate new starts with the most relevant and personalized communications vehicle available to pharmaceutical marketers. As the leader in direct-to-patient (DTP) communications, we assist pharmaceutical marketers in precisely identifying the right target for appropriate new therapy starts based on their prescription drug and over-the-counter (OTC) brand use.
Whether your objective is to provide information to make patients aware of new advances in therapy, adjunct/concomitant medications to their current therapy, or educate about particular disease states, we have a wide range of solutions to drive appropriate new starts.
PatientLink®, Catalina's primary solution to build awareness of new Rx options is a highly-relevant print communication delivered to a patients based on prescription history and usage, while maintaining the patient's privacy. Within our network of 18,000 pharmacies, Catalina delivers more than 1.4 billion personalized messages to 132 million patients each year.
+ Learn MoreCheckout Rx® is another solution to drive appropriate new starts, by giving you the opportunity to make a front-of-store connection.
+ Learn MoreKeeping your patient base on therapy is a critical issue for driving revenue and promoting ongoing customer loyalty. Catalina Health Resource has several marketing solutions that enable pharmacies and brands to communicate with patients in a meaningful way. Every time a patient fills a prescription, we encourage them to comply with therapy through a timely, personalized message. Lapsed patients can also be recovered through these persuasive, educational messages. Additionally, Catalina's solutions drive patient life cycle messaging.
We achieve this with our flagship product, PatientLink®.
PatientLink® can help:
Patient messages are based on a number of precise targeting and segmentation options that make them relevant to the recipient. However, patient privacy is never compromised. Learn more about PatientLink®.
Catalina is excited to introduce a NEW adherence solution, Adherence Rewards™. Adherence Rewards™ provides pharmaceutical manufacturers with a new copay assistance distribution channel - the pharmacy Point of Sale (POS).
Informing patients about new pharmaceutical treatment is important to patient health, and Catalina can play a vital role in driving awareness of clinically-appropriate new or additional therapy options. We offer a number of ways to increase awareness and sales.
Catalina's primary solution to increase awareness is PatientLink®. This highly relevant print communication is precisely delivered to a patient based on prescription history and usage, while maintaining the patient's privacy. Within our network of 18,000 pharmacies, Catalina delivers more than 1.4 billion messages to 132 million patients each year. Learn more about PatientLink®.
Other solutions that build awareness include Checkout Rx®, which makes a "front-of-the-store" connection for pharmaceutical marketers by targeting over-the-counter (OTC) and consumer package goods (CPG) products related to their therapy. It's an ideal way to raise disease state awareness and familiarity with available therapy.
Catalina Health Resource offers a wide range of highly relevant and personalized programs to help you drive brand loyalty. Value-added programs, long-term brand relationships, and optimizing CRM programs keeps sales volume up and helps your bottom line.
Catalina's primary solution to drive brand loyalty is PatientLink®, a print communication precisely delivered to a patient based on their prescription history and usage, while maintaining the patient's privacy. Within our network of 18,000 pharmacies, Catalina delivers more than 1.4 billion messages to 132 million patients each year. Learn more about PatientLink®.
Other solutions to drive loyalty include:
Adherence Rewards™ supports current on-line copay assistance programs and/or CRM initiatives by inviting patients to visit your web site, supporting your media campaign with accurate message delivery to the right patient at the right time.
GenericLink™ promotes patient compliance and persistence to your generic drug. From encouragement for patients new to therapy, to messages for late or lapsed patients, GenericLink™ will enable you to build and support this important part of your business.
The GenericLink™ program includes all major generic drugs dispensed. And it addresses key factors to adherence such as management of side effects, possible perception that the medicine is not working or not needed, patients' need for reminders and the value of the medicine. Not only will GenericLink™ positively affect your generic business, but compliant patients make more trips to the store and valuable additional purchases.
Catalina Health Resource offers proven turnkey programs that inform, encourage, and enable your patients to better manage their conditions. For patients on therapies that have clinically been shown to cause nutrient depletion, NutrientNews® informs these patients that appropriate supplements are available in your store.
To support diabetes patients as they manage their day-to-day care, Catalina has a comprehensive program to introduce these patients to the many products available in your store. From messages for testing supplies and equipment, to lotions for promoting healthy skin, to sugar-free mouthwash and cold remedies, Catalina informs your patients that your store is there to make their lives easier.
Catalina Health Resource is ready to assist your pharmacy with a simple, turnkey solution for the FDA Medication Guide requirement. It's the quick, easy way to enable your staff to dispense Medication Guides to your pharmacy patients - without the hassle of making photocopies or looking for pre-printed pads.
Catalina's solution contains all FDA-mandated Medication Guides. What's more, it includes Medication Guides for generic versions of the brand name products. For example, a patient taking Warfarin will get that generic product's Medication Guide, not the Medication Guide for Coumadin®, etc.
What does a newly diagnosed diabetes patient have in common with a newly diagnosed GERD patient? Their new diagnosis is the right time for a new way of thinking—not just about Rx medication, but a whole host of brands that can enhance their lives and treatment. That's why Catalina Health Resource offers you-as marketers of health, wellness and-/-or beauty products - a uniquely relevant marketing resource at a unique moment in a consumer's life.
As the leader in direct-to-patient (DTP), and point-of-care (POC) pharmacy communications, we tap into a network of 18,000 pharmacies to locate new starts or consumers with chronic diseases whose lives can benefit from your products. Imagine messaging directly to diabetes patients about your sugar-free foods. Or arthritis patients about your line of ergonomic products. Or dermatitis patients about your hypo-allergenic creams or lotions.
Consider the following therapeutic areas that may dovetail with your brands:
PatientLink® is our premiere solution to access this active healthcare segment on an unmatched scale: we deliver more than 1.4 billion personalized messages to 132 million patients, each year. PatientLink® is a print communication that lets you personally educate and influence highly-relevant consumers with your message. Learn more about PatientLink®.
RxConx® is a patient communication tool for the Health and Wellness marketer to support disease education by presenting additional treatment and add-on therapy options.
Learning about disease management and how to cope with symptoms can play a vital role in a patient's health. For example, hypertension patients need to make lifestyle changes related to food choices, fitness products and monitoring devices. When your over-the-counter (OTC) health and wellness, nutritional, or consumer packaged good (CPG) product is ideally suited to consumers with a particular disease state, Catalina Health Resource offers customized scalable solutions to educate patients about the benefits of your brand, driving both awareness and sales.
PatientLink® is our premiere solution to access this active healthcare segment on an unmatched scale: we deliver more than 1.4 billion personalized messages to 132 million patients, each year. PatientLink® is a pharmacy program that lets you personally educate and influence highly-relevant consumers with your message. Learn more about PatientLink®.
RxConx® is a patient communication tool for the Health and Wellness marketer to support disease education by presenting additional treatment options and add-on therapies.
Catalina Health Resource offers the over the counter (OTC) and consumer packaged goods (CPG) marketer a wide range of relevant and personalized marketing programs to drive brand loyalty. Whether you are interested in value-added programs, long-term brand relationships, or optimizing your CRM programs, we can help.
Our primary solution to drive brand loyalty is PatientLink®, a print communication that is precisely delivered to a patient based on their prescription history and usage, while maintaining the patient's privacy. Within our network of 18,000 pharmacies, Catalina delivers more than 1.4 billion messages to 132 million patients each year. Learn more about PatientLink®.
RxConx® is a powerful powerful pharmacy messaging solution that offers influential calls to action such as rebate offers for lapsed users.
The world's largest personalized health media network™
© 2009 Catalina Health Resource. All rights reserved.
Catalina Health Resource is committed to providing patients with useful, relevant information about their health, while maintaining patient privacy. We don’t just precisely deliver messages—we educate, inform and influence patients more than 1.4 billion times each year. It's a responsibility we take very seriously. We demonstrate our commitment to patients in everything we do. We ensure printed patient education is provided with EVERY prescription, in EVERY one of the 18,000 Catalina network pharmacies. This happens even if no companies have bought space on our printed message.
For many patients, Catalina is the one piece of information they will read, keep, and even pass on to others, including influential caregivers. In fact, an independent study found that over 80% of patients read PatientLink®, and that they consider it to be one of the most trustworthy sources of information.
Because of Catalina Health Resource's ability to effectively reach specific customers, at exactly the right time, in such a trustworthy way and on such a massive scale, healthcare brands can solve some of their biggest marketing challenges.
We offer solutions that:
Catalina Health Resource understands the challenges of healthcare brands. We have partnerships with most major pharmaceutical companies, many mid-size and specialty companies, and a large number of non-prescription or over-the-counter healthcare product and consumer package goods manufacturers.
Contact Catalina Health Resource today to achieve your brand's goals.
Catalina Health Resource enables the retail pharmacy to communicate with each and every patient in a meaningful way every time a patient fills a prescription for a brand or generic product. This frequency sets us apart from competitors. But better still, it gives the retail pharmacy a unique opportunity to reach patients as never before with important information about their health.
For the patient, these communications create increased patient compliance and persistence to brand and generic therapy. For the pharmacy, this increased compliance and persistence delivers incremental product volume.
We extend the influence of the retail pharmacy into the rest of the store to promote health and wellness products and initiatives, over-the-counter products, personal fitness items, food and more. If it’s in the store and relevant to patient health, we can help the retail pharmacy make patients more aware of it.
Direct-to-patient communication is achieved via PatientLink®, our flagship product. PatientLink® integrates into the pharmacy workflow to deliver required CMI, label information and receipts. What’s more, the patient messages are based on a number of precise targeting and segmentation options that make them relevant to the recipient. Importantly, patient privacy is never compromised.
Catalina Health Resource can also help the retail pharmacy meet regulatory compliance. The automatic Medication Guide solution delivers documents that are up-to-date and optimized for minimal paper usage. Automatic privacy statement printing is also available.
Catalina Health Resource reaches 132 million customers with 1.4 billion highly-relevant messages each year because of our longstanding relationships with the top pharmaceutical, over-the-counter, and consumer package goods products companies.
As the world's largest personalized health media network, our advanced data management makes it possible to create highly relevant messages based on the most likely needs of a patient. Most often, we deliver these messages via a printed PatientLink® every time a patient fills a prescription in one of the 18,000 pharmacies within our network.
Whether you are a pharmaceutical company, consumer goods manufacturer, healthcare company, or retail pharmacy, partnering with Catalina Health Resource can improve sales, increase incremental Rx volume and brand market share, and positively impact patient action and loyalty.
Catalina Health Resource has a unique relationship with leading retail pharmacy chains across the US. Our exclusive partnerships allow us privacy-protected access to relevant information on every prescription that passes through these pharmacy chains as the prescription is being filled.
Since our software resides alongside the pharmacy's own software on each store's computer system, our technology takes into account the patient's history of prescription use or their current product purchases to create a highly specific message that is relevant to an individual patient's needs, without ever identifying the actual person.
While it may be easy to think of Catalina as a "pharmacy-based" company, many clients find that we give them an opportunity to achieve surprisingly large reach and frequency.
For example, each year we:
Also, we provide our clients with expertise and program management throughout the go live process, throughout the life cycle of the program and the analytical deliverables.