How Do Companies Make Use of CHR?
You might notice that we group this section into four main areas, each starting with the letter "A". In working with our long standing clients, we identified that our programs fit into four general (sometimes overlapping) categories. We call them the "4 A's" of healthcare marketing.
Here are a few examples of the "4 A's" that describe the ways CHR clients use our services:
-
Improve patient compliance with their prescribed medications and therapies
-
Retain patients for the brand by helping to prevent lapses in therapy
-
Recover patients who have lapsed from therapy
-
Remind patients when it's time for a refill
-
Integrated Adherence Programs (helping with patient management from the first Rx through education about value-added programs to the time for product refill) -- a total patient management and communication program that drives patient health and product performance
-
Inform patients of new advances in therapy
-
Educate patients about a particular disease
-
Promote patient support programs or advocacy groups
- Communicate your brand's commitment to a disease state
-
Reach undiagnosed patients -- encourage them to seek treatment
-
Connect with patients to highlight potential alternatives to current therapies
-
Suggest prescription products that might enhance current therapies
-
Educate patients about non-prescription products that may help with their condition
- Encourage new or ongoing physician -- patient dialogue
-
Invite patients to enroll in a patient management program
-
Deliver offers or incentives -- through a CHR vehicle such as CheckoutRx®
-
Demonstrate a commitment to disease research or patient advocacy groups
ADHERENCE (Compliance & Persistency)
AWARENESS
ACQUISITION
AFFINITY