Benefits to Retail Pharmacies
Catalina Health Resource enables the retail pharmacy to communicate with each and every patient in a meaningful way every time a patient fills a prescription for a brand or generic product. This frequency sets us apart from competitors. But better still, it gives the retail pharmacy a unique opportunity to reach patients as never before with important information about their health.
For the patient, these communications create increased patient compliance and persistence to brand and generic therapy. For the pharmacy, this increased compliance and persistence delivers incremental product volume.
The benefits of partnering with Catalina Health Resource transcend the pharmacy counter.
We extend the influence of the retail pharmacy into the rest of the store to promote health and wellness products and initiatives, over-the-counter products, personal fitness items, food and more. If it’s in the store and relevant to patient health, we can help the retail pharmacy make patients more aware of it.
Direct-to-patient communication is achieved via PatientLink®, our flagship product. PatientLink® integrates into the pharmacy workflow to deliver required CMI, label information, and receipts. What’s more, the patient messages are based on a number of precise targeting and segmentation options that make them relevant to the recipient. Importantly, patient privacy is never compromised.
Catalina Health Resource can also help the retail pharmacy meet regulatory compliance. The automatic Medication Guide solution delivers documents that are up-to-date and optimized for minimal paper usage. Automatic privacy statement printing is also available.
Have someone contact me about partnering with Catalina
With Catalina Health Resource, retail pharmacies can communicate with each and every patient in a meaningful way, each and every time they visit your store.