Catalina Health Resource
The World's Largest Personalized Health Media Network™
Catalina Health Resource reaches 132 million customers with 1.4 billion highly-relevant messages each year because of our longstanding relationships with the top pharmaceutical, over-the-counter, and consumer package goods products companies.
As the world's largest personalized health media network, our advanced data management makes it possible to create highly relevant messages based on the most likely needs of a patient. Most often, we deliver these messages via a printed PatientLink® every time a patient fills a prescription in one of the 18,000 pharmacies within our network.
Whether you are a pharmaceutical company, consumer goods manufacturer, healthcare company, or retail pharmacy, partnering with Catalina Health Resource can improve sales, increase incremental Rx volume and brand market share, and positively impact patient action and loyalty.
How Catalina Matches Patients with Messages While Maintaining Patient Privacy
Catalina Health Resource has a unique relationship with leading retail pharmacy chains across the US. Our exclusive partnerships allow us privacy-protected access to relevant information on every prescription that passes through these pharmacy chains as the prescription is being filled.
Since our software resides alongside the pharmacy's own software on each store's computer system, our technology takes into account the patient's history of prescription use or their current product purchases to create a highly specific message that is relevant to an individual patient's needs, without ever identifying the actual person. Get more information on patient privacy.
Other Types of Messages We Share
Unlike other health media companies, Catalina generates more than just precisely-delivered brand messages. Each PatientLink® is developed with patient education in mind. Patients value this approach — and Catalina — because it helps them manage their disease/condition or even provides them with a tip for healthier living.
Network Reach and Scale
The Catalina Health Resource Network
While it may be easy to think of Catalina as a "pharmacy-based" company, many clients find that we give them an opportunity to achieve surprisingly large reach and frequency. For example, each year we:
- Reach over 132 million unique patients across the United States
- Deliver more than 1.4 billion health-related messages
- Touch over 40% of all U.S. retail pharmacy prescriptions
- Partner with a network of 18,000 pharmacies, including most of the top 20 pharmaceutical, over-the-counter (OTC) and consumer package goods (CPG) companies to deliver information to their patients
Also, we provide our clients with expertise and program management throughout the go live process, throughout the life cycle of the program and the analytical deliverables.
Catalina Health Resource is not just a "pharmacy-trade" company. Our ability to reach a wide range of patients in a personalized manner makes us a marketing leader, as well.